Leading refurbishment, alteration and heritage contractor Lengard Limited has today unveiled a new brand identity. The new identity is designed to confidently take Lengard into a new era, featuring an easily identifiable gold hallmark to convey the quality and expertise of a specialist contractor with over 50 years’ experience.
The brand refresh is a critical component of Lengard’s broader communication and messaging strategy review. By working together with independent marketing and communication specialist Medicine Man, an extensive review of the business was carried out. Gathering opinions from staff, clients and the broader construction industry in order to identify and define Lengard’s unique capabilities and core service offerings. Then packaging the proposition to ensure that the true depth of Lengard’s abilities are communicated and fully understood by both new and existing clients.
Geoffrey Goddard, Chairman, Lengard Ltd., said of the new brand launch: “I am really excited that we have refreshed the Lengard brand to better reflect who we are as a business and to reflect our growing ambitions. I’m confident that our new brand position helps to define our expertise and capabilities so we can continue to deliver outstanding work, for our clients and our continued success.”